ANALISIS RICA MARKETING ANALYSIS IN MINIMO VILLAGE, MAIMA DISTRICT, JAYAWIJAYA REGENCY
Kata Kunci:PEMASARAN, RICA
Study this aim for knowing marketing Rica at Minimo Village District Maima Regency Jayawijaya. Study this is variable independent with indicators: planning, determining price, promote and distribute. Type research used _ is descriptive quantitative. In withdrawal sample, author use sample saturated, with sample is 10 people. Analysis of the data used is analysis descriptive quantitative with use score (ordinal scale). Based on results research, show marketing average yield rica obtained a score of 18.31 which is in the predicate sometimes, which shows that marketing Rica at Minimo Village sometimes done by the community. This result obtained from indicator planning with score 20.5; indicator determine price with score 16.5; and indicators distribute with score 25.
Verb: Marketing, Rica