Jurnal SEGE http://sege.unaim-wamena.ac.id/index.php/sege <p>Jurnal Sege merupakan jurnal penelitian ilmiah yang diterbitkan oleh Pusat Penelitian Dan Pengembangan Fakultas Ekonomi dan Bisnis Universitas Amal Ilmiah (Una’im) Yapis Wamena yang terbuka bagi akademisi, peneliti, profesi dan praktisi untuk ingin berbagi isu-isu penting baik berupa kajian pustaka dan hasil penelitian mengenai bidang Ekonomi dan Bisnis. Setiap artikel yang dimuat telah melalui proses review dan jurnal ini terbit dua kali setahun pada bulan Desember dan Juni. Jurnal Sege telah mempunyai ISSN Online yaitu 2827 - 9514 dan ISSN Cetak yaitu 2828 - 2523. </p> LPPM Universitas Amal Ilmiah Yapis Wamena id-ID Jurnal SEGE 2828-2523 ANALISIS RICA MARKETING ANALYSIS IN MINIMO VILLAGE, MAIMA DISTRICT, JAYAWIJAYA REGENCY http://sege.unaim-wamena.ac.id/index.php/sege/article/view/9 <p>Study this aim for knowing marketing Rica at Minimo Village District Maima Regency Jayawijaya. Study this is variable independent with indicators: planning, determining price, promote and distribute. Type research used _ is descriptive quantitative. In withdrawal sample, author use sample saturated, with sample is 10 people. Analysis of the data used is analysis descriptive quantitative with use score (ordinal scale). Based on results research, show marketing average yield rica obtained a score of 18.31 which is in the predicate sometimes, which shows that marketing Rica at Minimo Village sometimes done by the community. This result obtained from indicator planning with score 20.5; indicator determine price with score 16.5; and indicators distribute with score 25.</p> <p>Verb: <em>Marketing</em>, <em>Rica</em></p> Rianik Thomas Hak Cipta (c) 2022 Jurnal SEGE 2022-06-30 2022-06-30 1 2 56 64 Mengapa PENGARUH KUALITAS PRODUK DAN PROMOSI TERHADAP VOLUME PENJUALAN PADA RUMAH PIA MIRA DI MAKASSAR http://sege.unaim-wamena.ac.id/index.php/sege/article/view/16 <p><em>Promotion is essentially all activities intended to convey or communicate a product to the target market to provide information about its features, uses, etc. The purpose of the study was to determine, analyze the quality and promotion of products that affect the sales volume of pia mirah at a pia production house in Makassar. This study uses the method of population, sample, data collection method of operational definition analysis. Product quality has a significant positive effect on sales volume, if the product quality is getting better. Promotion is one of the determining factors for the success of a marketing program. Sales volume is an achievement expressed quantitatively in terms of physical or volume or units of a product.</em></p> <p><em>&nbsp;</em></p> <p><em>Keywords: product quality and promotion</em></p> nunung karyati Hak Cipta (c) 2023 Jurnal SEGE 2023-01-13 2023-01-13 1 2 PENGARUH PERSONAL SELLING, SALES PROMOTION & ADVERTISING TERHADAP BRAND AWARENESS (Studi Pada Konsumen Produk Tupperware di Kabupaten Jayapura) http://sege.unaim-wamena.ac.id/index.php/sege/article/view/13 <p><em>Personal selling is a direct communication between paid and prospected representatives that lead to transactions, customer satisfaction, and beneficial relationships. Sales promotion is a form of strategy of a company, institution, organization that is designed and structured to stimulate the purchase of a particular product or service more quickly and more widely by consumers. Advertising is an effort and effort to attract the attention of potential customers or clients conveyed through persuasive messages or media. Meanwhile, brand awareness "is the ability of a customer to remember a particular brand or a particular ad spontaneously or after being stimulated by the key words. Purchasing decisions are individual activities that are directly involved in making decisions to purchase products or services offered by sellers.This research is a quantitative research using 184 consumers/customers. Processing and distribution of data in this study were analyzed using path analysis with the AMOS/Structural Equation Model (SEM) program. The results showed that sales promotion had a positive and significant effect on brand equity (cr = 2.883: p = 0.040).</em></p> Taufiq Akbar Muhammad Ali Hak Cipta (c) 2022 Jurnal SEGE 2022-06-30 2022-06-30 1 2 43 55 Peranan Dinas Penanaman Modal, Koperasi Dan PTSP Dalam Pengembangan UMKM Di Kabupaten Jayawijaya (Studi Kasus Pasar Potikelek) http://sege.unaim-wamena.ac.id/index.php/sege/article/view/17 <p>Gubernur Papua Lukas Enembe mengatakan Kopersi dan Usaha Mikro Kecil Menengah (UMKM) diminta untuk bangkit dan harus berbuat sesuatu demi kemajuan dirinya sendiri, keluarga maupun kelompok. Begitupun dengan UMKM yang ada di kabupaten jayawijaya belum sepenuhnya berjalan baik dilihat dari Cara, Kebiasaan, Tata Kelakuan dan Adat Istiadat yang ada sehingga dibutuhkan peran dinas penanaman modal, koperasi dan pelayanan terpadu satu pintu dalam pengembangan UMKM di kabupaten jayawijaya dalam penanganan tersebut. Berdasarkan observasi tersebut maka peneliti ingin melihat bagaimana peran dinas penanaman modal, koperasi dan pelayanan terpadu satu pintu dalam pengembangan UMKM di kabupaten jayawijaya dalam pengembangan usaha tersebut dengan menggunakan 4 indikator yaitu: 1. Cara, 2. Kebiasaan, 3. Tata Kelakuan, 4. Adat Istiadat. Tujuan dari penelitian ini adalah untuk mengetahui Peranan dinas penanaman modal, koperasi dan pelayanan terpadu satu pintu dalam pengembangan UMKM di kabupaten jayawijaya. Penulis menggunakan analisis deskriptif atas variabel independen dan dependen yang selanjutnya dilakukan pengklasifikasian terhadap jumlah total skor responden. Berdasarkan pada hasil penelitian di ketahui bahwa&nbsp; nilai yang diperoleh&nbsp; indikator cara lebih banyak responden memberikan jawaban <strong>Kurang Baik sebesar 69</strong>, pada indikator Kebiasaan responden memberikan&nbsp; jawaban <strong>Baik sebesar 86</strong>, indikator tata kelakuan responden memberikan jawaban <strong>Baik sebesar 142</strong> dan indikator Adat Istiadat responden memberikan jawaban <strong>Baik sebesar 86</strong>.</p> Defran Siska Wahyuni Nurindah Sulistiowati Yuli Hesegem Hak Cipta (c) 2023 Jurnal SEGE 2023-01-13 2023-01-13 1 2