Mengapa PENGARUH KUALITAS PRODUK DAN PROMOSI TERHADAP VOLUME PENJUALAN PADA RUMAH PIA MIRA DI MAKASSAR

1. Pengertian Kualitas Produk 2. Pengertian Promosi

Abstrak

Promotion is essentially all activities intended to convey or communicate a product to the target market to provide information about its features, uses, etc. The purpose of the study was to determine, analyze the quality and promotion of products that affect the sales volume of pia mirah at a pia production house in Makassar. This study uses the method of population, sample, data collection method of operational definition analysis. Product quality has a significant positive effect on sales volume, if the product quality is getting better. Promotion is one of the determining factors for the success of a marketing program. Sales volume is an achievement expressed quantitatively in terms of physical or volume or units of a product.

Keywords: product quality and promotion